Tuesday, April 16, 2013

Chevrolet Posts 10th Straight Quarter of Record Global Sales

Chevrolet sold more than 1.18 million vehicles around the world in the first quarter of 2013 achieving its 10th consecutive quarter of record global sales on the strength of products like the Cruze compact car which recently surpassed the 2 million mark in total global sales since its launch in 2009.
General Motors Co. posted sales of more than 2.36 million in the first quarter of 2013, an increase of 3.6 percent, outpacing the industry which was up 1.5 percent, compared with the same period in 2012.

“ Chevrolet is growing around the world by leveraging GM’s global engineering and design expertise to deliver the right products in the right markets,” said Mark Reuss, GM president of North America. “And because a product like the Cruze has been developed for different markets with a wide variety of consumer needs, we have the flexibility to offer more performance and capability options – like the Cruze Clean Turbo Diesel model that will be launching in the U.S. later this year.”

Guided by a new global vision, ‘Find New Roads,’ rooted in the brand’s legacy of ingenuity, Chevrolet is in the midst of its most aggressive new product rollout with 25 new or significantly redesigned products being launched globally including the all-new Corvette Stingray , Silverado and Impala in the United States and the Spin , Trax , Orlando and Colorado in several major markets around the world.

In the first quarter, Chevrolet U.S. sales totaled more than 469,000, up nearly 5 percent. Sales of the updated Traverse were up 22 percent for the quarter, and helped to boost GM’s total share of the U.S. crossover market 2.5 points.

Other markets posting sales increases include Brazil with sales of 141,000 up more than 3 percent primarily on the strength of the Onix, which accounted for nearly 24 percent of first quarter sales; China with sales of 165,000, up 2.5 percent; and Thailand with sales of 17,000, up 14 percent.
The top five Chevrolet sales markets in in the first quarter of 2013 were:

Market
First Quarter 2013
% Change
United States
469,000
4.8
China
165,000
2.5
Brazil
141,000
3.2
Mexico
44,000
5.9
Argentina
37,000
(11.0)
On a corporate basis, GM first quarter 2013 sales in North America were up more than 8 percent and nearly 7 percent throughout its International Operations.
 
General Motors Global Sales Summary

Units
2013
Units
2012
% Change
% of Industry
2013
% of Industry
2012
North America
761,616
704,159
8.2
17.1
16.7
Europe
372,634
397,977
(6.4)
8.3
8.2
South America
234,474
247,582
(5.3)
17.2
18.3
International Operations*
992,234
928,474
6.9
9.6
9.4
Total Global
2,360,958
2,278,192
3.6
11.4
11.2

GM North America = United States, Canada, Mexico and other North American markets
GM in Europe = Western, Central and Eastern Europe plus Russia/ CIS
GM International Operations = Asia-Pacific, Africa and the Middle East

Courtesy of GM Media

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