Thursday, January 31, 2013
Tuesday, January 29, 2013
Chevrolet Supports Project to Help Truckers Avoid Idling
The IdleAir project is one of many innovative carbon-reduction projects across America where Chevrolet is making an impact on local communities, jobs and the environment. The brand is supporting various energy efficiency, renewable energy and conservation initiatives in its goal to prevent up to 8 million metric tons of carbon dioxide from entering the earth’s atmosphere. To date, it has secured commitments for nearly 7 million metric tons.
With Chevrolet’s help, IdleAir can further expand availability of its engine-idling alternative. With the service, a driver pulls into an IdleAir space and installs a reusable plastic window adapter that accepts a unit connecting his or her cab to a heating and cooling air vent, TV, power outlets, internet and other conveniences. The truck engine can then be turned off, saving fuel, reducing emissions and keeping power on to the big rig’s amenities.
“IdleAir enables drivers to enjoy a better environment inside and outside of the cabin, without the noise, vibration, and exhaust fumes from idling,” said IdleAir CEO Ethan Garber. “By expanding access to this option throughout America, communities experience cleaner air, reduced noise pollution, local job creation, and an increased tax base for the local economy.”
IdleAir users save a gallon of diesel fuel per truck per hour. Drivers typically rest at night, so IdleAir uses off-peak power and has begun installing solar panels on some of its overhead trusses to provide solar-powered electricity.
“Chevrolet’s significant investment is driving innovation and encouraging unique ways for the country to sustain cleaner energy and, ultimately, reduce the effects of climate change,” said Mark Kenber, CEO of The Climate Group.
Chevrolet was the largest corporate buyer of voluntary carbon reduction credits in the United States by volume for 2011 as tracked by Forest Trends’ Ecosystem Marketplace, a nonprofit source of environmental news and data.
“If we want to leave the world a better place, we need to change the way we do things,” said David Tulauskas, GM sustainability director and manager of the Chevrolet carbon-reduction initiative. “Climate change, population growth, urbanization and other issues require our industry to transform itself. We are going beyond our traditional scope of responsibility – building efficient vehicles – into these community-based carbon-reduction projects to help demonstrate our commitment.”
Other recent project investments include:
- Bethlehem forest management in Pennsylvania – Collaborating with The Nature Conservancy to manage about 20,000 acres of forest to improve forest ecosystem habitats and produce a long-term supply of timber for local mills.
- Dempsey Ridge wind farm in Oklahoma – Investing in a 132MW project featuring 66 wind turbines on 7,500 acres of agricultural and grazing land.
- Gualala River improved forest management projects in California – Managing a 13,913 acre tract by avoiding commercial timber harvesting and allowing existing trees to grow.
Courtesy of GM Media
Thursday, January 24, 2013
Tuesday, January 22, 2013
First 2014 Chevrolet Corvette Sells for $1.1 Million
Of course, getting to own the very first example to be sold to the public has its premium, and all proceeds from the sale will be going to benefit the College for Creative Studies in Detroit.
Nevertheless, the amount paid is still staggering.
The final bidder at the Barrett-Jackson auction held yesterday in Scottsdale, Arizona, was NASCAR team owner and avid Corvette collector Rick Hendrick.
The weekend’s auction has been a busy one for Hendrick; he also dropped $270,000 on a rare 1958 Chevrolet Corvette owned by GM CEO Dan Akerson, and another million dollars on the 1968 Owens/Corning L88 Corvette race car. Corvettes have done very well at auction in the past, so the latest figures shouldn't be all that surprising. The very first C6 Corvette ZR1 went for a million dollars back in 2008 and more recently the first C6 Corvette 427 Convertible went for $600,000. By comparison, the first 2013 SRT Viper only garnered $300,000 at auction, making it a relative bargain compared to these 'Vettes.
Hendrick will now have to wait until Corvette production officially kicks off at the car’s plant in Bowling Green, Kentucky, in the third quarter of the year. The red example seen here was the same showcased at the opening of the 2013 Detroit Auto Show last week and is destined to be used solely for testing and promotional duties.
The launch of the 2014 Corvette, or C7 as it’s called by fans, marks 60 years since the first Corvette made its debut at GM's Motorama exhibit in New York City back in 1953. It also marks the revival of the legendary Stingray nameplate and the setting of a new benchmark for entry-level performance.
The new Corvette Stingray is destined to be the most capable ‘base’ Corvette yet. Its new LT1 6.2-liter V-8 engine is promised to deliver at least 450 horsepower and 450 pound-feet of torque, enough for a 0-60 mph time of just 3.9 seconds, yet it will still return better than the current model’s 26-mpg gas mileage thanks to a host of technology.
Courtesy of Fox News
Thursday, January 17, 2013
Tuesday, January 15, 2013
Chevrolet Expands Global Reach with Record 2012 Sales
While the United States was the largest individual market for Chevrolet with total vehicle sales of 1.85 million, more than 60 percent of the brand’s sales came from other markets including Brazil (643,000), China (627,000), Russia (205,000), South Korea (125,000) and India (92,000). All posted strong sales due to new vehicle entries.
“Chevrolet is in the midst of the most aggressive roll-out of new products in its history, which helped us deliver our ninth-consecutive quarter of record global sales,” said Don Johnson, Chevrolet vice president of U.S. sales and service.
Guided by a new global vision, "Find New Roads," that is rooted in the brand’s legacy of ingenuity, Johnson said Chevrolet is poised for continued growth in 2013 with 13 new or significantly redesigned products being launched in the United States, including the all-new Corvette Stingray, Silverado and Impala, and 12 additional product launches around the world.
Chevrolet is building its global presence by delivering small cars like the Cruze, Sonic/Aveo and Spark, the midsize Malibu, and crossovers and trucks like the Spin, Trax, Orlando and Colorado that are designed for the varied driving conditions and customer preferences around the world.
The Cruze compact sedan led the brand with global sales of more than 755,000 in 2012, making it the best-selling Chevrolet nameplate around the world with nearly 1.9 million sold since its launch in 2009. In the United States, Chevrolet will launch a diesel engine- powered Cruze in the second quarter.
Courtesy of GM Media
Thursday, January 10, 2013
Thursday, January 3, 2013
Wednesday, January 2, 2013
Chevrolet Goes Big for Super Bowl with Five New Ads
GM's Chevrolet division will have a huge presence at this year's Super Bowl game as it plans to air no less than five commercials focusing on the Camaro, the Sonic and the Volt.
These include the "Needing Getting" music video for the Sonic from the band OK Go that will air during the pregame program, the "Aliens" spot showcasing the Volt, the "Chevy Happy Grand" with the Camaro Convertible, the "Sonic Anthem" that chronicles the sub-compact's stunts, and the "Joy", again with the Sonic.
“The Super Bowl is a huge opportunity for Chevrolet to connect with millions of consumers – before, during and after the game – with our ads and digital extensions,” said Joel Ewanick, global chief marketing officer at General Motors. “At the core of our efforts are great Chevrolet cars and trucks."
Courtesy of Car Scoop